Betfair is an online bet exchange that was conceptualised in 1999 and launched online in June of 2000 by expert gambler Andrew ‘Bert’ Black and associate Edward Wray. The company first specialised in online sports betting, focussing on horse and greyhound racing and sports tournament bets, but later diversified to offer a selection of best online gambling games as well.
Since the establishment of the company in 2000, Betfair has become the largest online betting exchange in the world and one of the most prolific online gambling operators in Britain, with an estimated 4 million registered players and weekly revenues of more than £50 million. Betfair is licensed in Spain, Italy, Gibraltar, the United States, Australia, Ireland and Malta, and is considered to be a highly secure online bet exchange and casino for all players. Betfair is renowned for pioneering the concept of betting exchange. Betting exchange allows online bettors to bet at their own odds, and has become a popular method of online betting across the globe.
The History of Net Entertainment
In contrast, Net Entertainment has a long history in the casino game industry, having been established in 1996. Before that, the casino company operated as Cherry, providing land-based casino games throughout Eastern Europe during the 1970’s and 1980’s. Cherry’s ability to provide land-based casino games was hindered due to new gambling laws that emerged during the early 1990’s, which prompted the company to reinvent itself under the brand of Net Entertainment and turn its sights towards the emerging online casino game industry instead. Since then, the company has continued to grow, seeing new revenue records year after year and providing online casino games to an increasing number of online casinos.
Net Entertainment Games Coming to Betfair
In 2014, Betfair signed a licensing agreement with online casino software provider Net Entertainment. The agreement between the two companies was announced publicly by Net Entertainment during August of 2014, and the agreement was signed in mid-September of that year. Along with Net Entertainment’s online casino game suite, BetFair also offers games from software providers IGT, OpenBet, Ash Gaming, Blueprint Gaming, Playtech and Cryptologic, all of which regularly contribute new games to the online betting exchange as they are released.
New Net Entertainment Games at Betfair
Net Entertainment games coming to Betfair during 2014 included a selection of as many as 70 video slots, including leading titles from Net Entertainment like Gonzo’s Quest, Starburst and Aliens. Since the contract was signed, Net Entertainment have consistently been adding new slots to their portfolio at Betfair, which consists mostly of the casino software provider’s most popular game titles. As of 2015, NetEnt titles like Flowers, Jack and the Beanstalk, Robin Hood, Lights, Victorious, Wild Water, South Park and South Park: Reel Chaos are available to be played for real money at Betfair.
New Net Entertainment games coming to Betfair are being released on a continual basis, allowing visitors to the site to both bet on global online sports books and play real money online casino games in a secure environment.